Whatsapp Bulk Sms Marketing Service Company
Can Whatsapp Be Used As a New Digital Marketing Service Tool? Move over Facebook, Twitter, Pinterest and Linkedin. Whatsapp, the mobile app created only 5 years ago, already has 700 million active users is now the most widely used social network in many markets, officially overtaking Facebook Messenger. As a private chat messenger Whatsapp allows users to share unlimited text, video, audio messages for free. The cost – just $1 to download and the best part – the promise of an advertising free experience. For marketers, Whatsapp has been a tough opportunity to crack. No ads, no media to buy and users not liking intrusive spam like messages means you need to work harder to generate consumer engagement.
“Whatsapp may pride itself on having “no ads, no games, no gimmicks,” but you can still use the service to sell your product or business.” says LYDIA BELANGER of INC.com
“Using Whatsapp for business can be delicate. Whatsapp is overwhelmingly used for personal communications. Any brand entering this space must tread carefully. The BBC recognized this challenge and made it clear from the outset that the maximum number of messages sent each day would be three.” says SAMANTHA COLLIER of PracticaleCommerce.com
The most critical thing about Whatsapp is that you CANNOT push messages to consumers you do not know. You need to get invited by consumers to become their contact. With 850% engagement daily, every marketer needs to learn the 5 proven whatsapp marketing strategies that can help you grow your user base and sales.
1- Create an Engaging Brand Persona for Whatsapp – Whatsapp is a personal and intimate messaging platform where people talk to family members, connect with friends and sometimes flirt as well. Any brand that seeks to get invited into my Whatsapp phone list needs to feel like a friend. So the first step is to create an engaging brand persona or character that represents your brand with it’s whatsapp number. People don’t like to chat with impersonal company names.
2- Offer Great Value to build a phone database – Whatsapp will remain ad free and hence in order to build a base of users, you need to offer them something of value in exchange for their phone number. This can be a promotion, a freebie, a free service or valuable information.
3- Offer Always On Relevant Content for Free – What do you do once you have started building a phone list ? Whatsapp has a 70% engagement rate, higher than facebook. That means you need to offer users, great content on relevant topics to ensure that they are engaged with you.
4- Deliver Speedy Customer Service – Whatsapp has a 90% opening rate, which means you are almost guaranteed exposure of your message if you customer is on whatsapp with you.
5- Consumer Research – Whatsapp has so far not been used extensively for research but offers an easy to use, inexpensive and quick platform to run some quick research. You can ask consumers about flavors they like, ask them to choose between options the brand is proposing to launch among other things. Also whatsapp is highly relevant for conducting some quick discussion internally within your company.
The well-known messaging service came to the forefront last year, after Facebook handed over $19 billion in cash, shares, and stock to acquire the Mountain View, California based company. The purchase was highly criticized, as the application, which costs just 99 cents a year after one year of free use, is mostly used by people outside the U.S. and doesn’t have much in the way of revenue. But with nearly half a billion monthly users, it’s hard to argue that the social networking giant didn’t know what it was doing. The Whatsapp purchase left many industry watchers scratching their heads, until they realized that the service reaches approximately 450 million active users (with about a million new users being added every day), with the greater portion of those users located outside of the United States.
If you do the math on cost per user, you see that the $19 billion spent for the 450 million Whatsapp users isn’t all that much when compared to other acquisitions. This is especially true when the acquisition means that Facebook is getting their hands on nearly half a billion new customers’ worth of user information. After all, in the modern business world, consumer data is a highly sought after commodity. And if that data comes from previously untapped demographics such as those in large sections of Eastern Europe and Asia where Facebook isn’t as often used but Whatsapp is, then it makes that much more sense from a global domination standpoint.
The question is, how do you use it to help your business?
How to Use Text Messaging as Part of the Sales Process? So, that finally brings us to sales. With 50 billion messages exchanged a day on Whatsapp, the service is clearly one that offers an engaging experience, but will text messaging or a service like Whatsapp ever be used in the sales process? The short answer is yes, but the question isn’t if you can, but whether you should.
The sales process is one in which building a relationship with the prospective customer is extremely important. With it’s limited character count, reputation as a more social tool, and smiley faces, text messages and SMS services aren’t channels that are typically known for closing a sales deal. In countries where SMS messaging (a.k.a. text messaging) is less accessible or more expensive, Whatsapp is widely popular. Users rely on it to get in touch with family and friends internationally, and it’s a way around sky high cell phone bills.
Small businesses and artisans in countries such as India have used the application to communicate directly with clients and finalize sales. The new relationship between Facebook and Whatsapp makes this option even more intuitive. Maintaining a social-media presence is crucial to building your brand–that’s a given. And while Facebook already allows you to keep in close contact with potential customers, as well as fans, Whatsapp takes it to the next level.
By enabling messaging functionality between businesses and prospective customers, that communication can be even closer and as immediate as a text message. In other countries, some businesses have put their Whatsapp numbers on advertisements and websites, letting the public know they can be reached using the application. Posting Whatsapp contact information in a Facebook status is also a common practice among individuals and retailers.
Specialized businesses, especially those who offer custom-made products to clients, have been adopting Whatsapp in India, according to Economic Times. The sales process is one in which building a relationship with the prospective customer is extremely important. With it’s limited character count, reputation as a more social tool, and smiley faces, text messages and SMS services aren’t channels that are typically known for closing a sales deal.
That said, if you have good judgement and follow these guidelines, perhaps you can leverage SMS successfully in your sales:
Technology Usage: Make sure that the prospect actually uses the technology to communicate. This not only applies to texts, SMS, Whatsapp or Snapchat, but for any method of communication. The last thing you want to happen is to send a message that they the prospect doesn’t know how to retrieve because they don’t use it on a regular basis.
Solid Relationship: Use good judgement here. Ensure that the relationship you have with the prospect is on solid ground, that it prospect understands who you are – enough where a text message wouldn’t seem out of the ordinary. Basically, a text message should only be used when you have an established relationship.
Strong Rationale: The first step in text sales is confidence in the your relationship with your prospect. Even with that, you should have a strong reason why you are sharing that information via text message — an example of this is sending a smartphone photo of a whiteboard after a brainstorming session with the prospect.
Timely Communication: Sometimes the quickest way to contact a prospect may be through non-traditional sales communication. If you’re trying to reach your potential client that often utilizes SMS, and you need to send time-sensitive information urgently — you know a text message will get to them as long as their mobile phone is in their pocket.
If it’s possible to complete a sale over the telephone, then it’s just as likely that a few well-chosen lines of text could occasionally be enough to turn a lead into a customer and close the sale. Perhaps the better question is will this kind of sales approach ever become common place?
Some might be unsettled by the prospect of fielding customer questions’ with their thumbs, but Whatsapp has also announced plans to add voice-call functionality in the second quarter, which will make it competitive with services such as Skype, as well as wireless networks. Whatsapp is hardly the death knell for other means of communication. Responding to a deluge of queries using the application might not be the most ideal or sustainable way to conduct business. Never mind the social, as opposed to professional, connotation the Whatsapp name carries, although that could change. And if you’re into SMS marketing, you should know that mass-messages are capped off at 50 recipients, though some entrepreneurs have found ways around it using third-party services.
The bottom line is WhatsApp is probably not a be all, end all solution to DIGITAL MARKETING, but it’s only a dollar a year. You never know how many new customers you’ll connect with.
Does Whatsapp has the potential to Change Digital Marketing?
Whatsapp is a simple mobile messaging application that allows users to communicate via free SMS style messages within the app. It launched in 2009 and gained popularity as a way of avoiding SMS charges. The app now has over 700 million users, a huge 70 percent of which access the app daily — with short, sharp text-based messages and images. Users can also send video content through the app. But it requires lots of data to download these large files, which can be difficult on limited mobile plans.
Whatsapp quietly introduced what it called “broadcasting” in late 2013. It allows users to send messages to a group of people at once, without revealing the recipients to one another. This has the benefit of streamlining communications and avoiding what can become incessant notifications as the group members communicate among themselves.
This is helpful to marketers, who can reach almost 100 percent of their Whatsapp contact list. Compare this with the organic reach of Facebook — roughly 6 percent and the attraction of building a Whatsapp audience becomes clear. Messages are sent directly to the recipient’s phone and, importantly for marketers, are handled no differently than those sent by friends and family. Whatsapp also offers a more instant way for marketers to reach their audience, with messages likely to be opened and read within the first few minutes of being sent, rather than hours for Facebook.
News organizations worldwide have been experimenting with the Whatsapp broadcast feature. In 2014, the British Broadcasting Corporation used Whatsapp “Broadcast Lists” to push news to relevant communities on the general elections in India and the Ebola crisis in West Africa. The BBC used their existing channels to promote the mobile number for users to add to their contact list, and asked them to send the word “JOIN” to the same number to start receiving messages. Users could also unsubscribe by sending “STOP” at any point — much like a standard SMS campaign.
Do-s and Don’t-s of Whatsapp SMS Marketing:
1.Share your Whatsapp Contact details on your website and other social media platforms.
2. Use whatsapp only when you have an established relationship with your customers even though it is not made mandatory.
3. Though whatsapp is an informal platform, always maintain a decorum while speaking to your customer.
4. Respond immediately to queries. Timely communication is essential for any business. Who knows you may even close deals by being prompt.
5. Post images and videos of your product. Visual messages have a greater impact.
6. Include some fun element in your messages- A joke or a meme would be appropriate.
7. If you are not available all the time. Mention that you can be reached on a specific day at a specific time period.
8. Select your prospects carefully.
9.Posting a product offer on FaceBook and follow up on Whatsapp is the key to targeted communication.
1. Do not send messages to all the mobile numbers that you get your hands on. If you send irrelevant messages, you would anyway end up being blocked.
2. Do not send messages too frequently. Overdose of information is not healthy for your brand image.
3. Do not ignore customer feedback or queries. Customers may tend to lose interest on your brand.
4. Keeping your profile inactive may also send a signal that you are not keen on promoting your brand. Update your profile regularly.
5. Avoid creating groups of unknown people. A group must have something in common- it may be the locality or school or interest.
Following the above mentioned points will help you manage hassles in sending out marketing messages to your customers. Text marketing has not lost its charm yet. With a few visuals you are good to go. While Whatsapp does not come in to the category of permission marketing like that of SMS and Email, we may expect the service to adopt the same sooner or later. Until then, anyone with a phone number saved in his mobile phone may do Whatsapp Marketing.
What are We Offering?
Are you looking for Whatsapp Marketing Solution? We provide wide range of Whatsapp Marketing products & services for every marketer.
We provide Whatsapp messaging service that allow you to reach out to your audience via text, image, audio & video messages to 1000s to 10000s of Whatsapp messages anytime. Today’s time brings us the possibilities of experiencing rapid growth and profits using various powerful marketing and promotional tools available on the online. With changing times, trends, nature of business many technology are disrupting the way we do business and market to our target set of prospects, customers & clients.
Whatsapp messaging Marketing is one of the best tools available to the world which opens the possibilities of exchanging messages with your target audience using Text, Image, Voice, Video and GPS Locations. Chief reason for using it is mainly because almost anyone who is using a smart phone whether Android or iOS user downloads Whatsapp and uses it as their by default way of communicating with their friends, family and relatives using this text messaging mobile app.Whatsapp has revolutionized communication, and is shifting consumers away from mobile networks and SMS messages. To keep you on top of how Whatsapp is changing, here are the key developments we’ve identified in the life of Facebook’s biggest acquisition.
Our Whatsapp SMS Marketing is a must be part of a well integrated market plan, ignoring it or fearing the extra effort will only let you lose the reach to those you can otherwise easily influence.